Surplus Direct - Magazine Advertisement
Design a magazine ad that would catch the eye of readers and drive them to the website.
Because I didn't have a photography budget I made the decision to use light and shadow with high contract colors to bring out the company logo and URL.
Successful, the design met the needs of the marketing team.
This wasn't a complex project to accomplish and I only had about 30 minutes to design the advertisement. Sadly we didn't have a statistical package setup at the time to track the success of the advertisement.