Surplus Direct - Egghead Research

Challenge
The Director of Technology and the VP of Advertising requested that I conduct research into alternative marketing mediums and technologies. I was also tasked with developing a proposal for the design of a new interface for the then prospective buyer of Surplus Direct, EggHead Computers.

Solution
The solution was the creation of several white papers and powerpoint presentations presenting technologies such as FutureSplash, VRML, and streaming media as vehicles for improving sales and consumer interest.

Challenge

The Director of Technology and the VP of Advertising requested that I conduct research into alternative marketing mediums and technologies. I was also tasked with developing a proposal for the design of a new interface for the then prospective buyer of Surplus Direct, EggHead Computers.
 

Challenge

The solution was the creation of several white papers and powerpoint presentations presenting technologies such as FutureSplash, VRML, and streaming media as vehicles for improving sales and consumer interest.
 

Results

The research was showcased at multiple board meetings as well as used for presentations to multiple levels of the corporation. Several strategies provided positive reactions from the EggHead board of directors.
 

Robert's Thoughts

The entire process was my first taste into business analysis and market research. I learned a lot about usability and marketing principles which have served me well throughout my career. The project also introduced me to multimedia technologies that started me on the path to becoming a multimedia developer and programmer.