Work by Marketing Technology Strategist

Marketing Technology Strategist

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Basic theory:

  1. Target Audience
  2. Proposition/Key Element
  3. Implementation
Title Status Start Date End Date Company
Tektronix - Americas Marketing Campaign Completed 02/03/2004 11/18/2004 Tektronix
CMD - Knowledge Portal Canceled 02/02/2004 04/16/2004 CMD
Paxton Patterson - Admin LCMS Completed 04/08/2002 06/25/2004 Paxton Patterson
Hewlet Packard - Retail Marketing Portal Completed 08/13/2001 06/25/2004 Hewlett Packard
CMD - Proposal Management System Canceled 06/05/2001 08/25/2001 CMD
CMD - Direct and Database Marketing Tool Completed 05/14/2001 09/06/2004 CMD
Microsoft - WindowsCE Portal Analysis Completed 05/07/2001 05/11/2001 Microsoft
Sharp Systems of America - USA Corporate Development Completed 03/12/2001 04/24/2001 Sharp Systems of America
CMD - Presentation and Marketing Service Canceled 02/14/2001 03/06/2001 CMD
CardReview Website Completed 04/14/1997 04/18/1997 Robert Foley Jr Consulting
Surplus Direct - Hummer Give Away Campaign Completed 02/11/1997 03/06/1997 Surplus Direct
Surplus Direct - Egghead Research Canceled 02/10/1997 03/18/1997 Surplus Direct
Surplus Direct - Magazine Advertisement Completed 02/10/1997 02/10/1997 Surplus Direct
Surplus Direct - Joystick Advertising Campaign Completed 09/16/1996 11/12/1996 Surplus Direct
Surplus Direct - Internet Advertising Manager Completed 09/09/1996 11/17/1997 Surplus Direct
Surplus Direct - Animated Greeting Campaign Completed 09/03/1996 11/12/1996 Surplus Direct