Work by Marketing Technology Strategist

Marketing Technology Strategist

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Basic theory:

  1. Target Audience
  2. Proposition/Key Element
  3. Implementation
Title Status Start Date End Date Company
Tektronix - Enterprise Drupal Strategy Completed 09/08/2010 09/15/2011 Tektronix
CRC Health - Enterprise Deployment and Management Strategy Completed 08/03/2010 10/15/2010 CRC Health Group
City of Sherwood - Meeting Resources Management Completed 07/20/2010 10/19/2010 City of Sherwood
City of Sherwood - Media Management Solution Completed 06/08/2010 08/05/2010 City of Sherwood
Robertfoleyjr.com Drupal 6 Completed 05/19/2010 01/04/2011 Robert Foley Jr Consulting
Tektronix - Enterprise Business Object Analysis Completed 05/18/2010 08/31/2011 Tektronix
Tektronix - Enterprise Systems Consulting Completed 05/10/2010 09/30/2011 Tektronix
Tektronix - Enterprise Systems Analysis and Audit Completed 05/10/2010 05/18/2010 Tektronix
Health Resources - Medicineworks.com Drupal 6 Completed 02/11/2010 04/16/2010 Health Resources
Changents - Enterprise System Design Phase 1 Completed 12/09/2009 03/30/2010 Changents
Ensequence - Drupal 6 Site Migration Completed 11/30/2009 02/04/2011 Ensequence
City of Portland - Business Systems Audit Completed 09/21/2009 11/17/2009 City of Portland
Vitamin Angels - Fundraising System Completed 09/15/2009 03/10/2010 Breedlove Creative
National Service-Learning ClearingHouse - Drupal 6 Site Migration Completed 08/17/2009 02/24/2010 National Service-Learning Clearinghouse
AuPair Care International - Corporate Website Completed 08/03/2009 02/16/2010 AuPair Care International
Vitamin Angels - Support and Features Completed 07/13/2009 04/15/2011 Breedlove Creative
City of Sherwood - Site Development Completed 05/20/2009 04/14/2010 City of Sherwood
zGoddess - Drupal 6 Site Migration Completed 05/20/2009 07/31/2009 zGoddess.com
Vitamin Angels - CMS an E-commerce Completed 05/06/2009 07/06/2009 Breedlove Creative
zGoddess - Drupal 5 and PHPbb System Support Completed 04/27/2009 05/25/2009 zGoddess.com