Surplus Direct - Magazine Advertisement

Challenge

Design a magazine ad that would catch the eye of readers and drive them to the website.
 

Solution

Because I didn't have a photography budget I made the decision to use light and shadow with high contract colors to bring out the company logo and URL.
 

Results

Successful, the design met the needs of the marketing team.
 

Robert's Thoughts

This wasn't a complex project to accomplish and I only had about 30 minutes to design the advertisement. Sadly we didn't have a statistical package setup at the time to track the success of the advertisement.